French-Algerian model Loli Bahia has been unveiled as one of the leading faces of YSL Beauty’s newest campaign, further strengthening her long-standing relationship with the luxury beauty house.
The campaign introduces YSL Beauty’s latest product, the Care Crush Hand & Body Serum-In-Cream, a skincare launch designed to combine nourishment and luxury. Presented through a vibrant digital campaign, the release highlights Bahia’s effortless elegance and growing influence within the global beauty industry.
Joining her in the campaign is internationally acclaimed singer-songwriter Rose, creating a powerful pairing of fashion and music talent. The collaboration follows the duo’s appearance in a Valentine’s Day campaign earlier this year, reflecting YSL Beauty’s continued focus on influential global ambassadors.
Bahia’s partnership with the brand has flourished since she was appointed a YSL Beauty ambassador in 2023. Since then, she has appeared in multiple beauty campaigns, showcasing a range of the brand’s signature makeup and skincare collections while becoming one of its most recognizable faces.
Loli Bahia Leads YSL Beauty Campaign Celebrating Skincare, Style and Elegance
