Lana Bdeir has been appointed Chief Growth Officer at M+C Saatchi Group Middle East, taking on a pivotal leadership role focused on accelerating regional growth and strengthening the agency’s market positioning.
In her new position, Lana Bdeir will oversee the group’s integrated growth strategy across advertising, media, PR, consulting, production, sponsorship, talent, and sport & entertainment divisions. Her mandate includes driving new business expansion, enhancing cross-discipline collaboration, and shaping a unified growth-led proposition for clients across the Middle East.
She brings more than two decades of experience across the Middle East, Europe, and global markets, with a strong track record in business transformation and brand repositioning at key inflection points. Prior to this role, she worked at SRMG Labs, where she helped evolve the unit into a client-facing strategic and creative partner, leading major pitches and building multidisciplinary teams. She also previously served as Managing Director of FutureBrand Middle East.
Leadership at M+C Saatchi Group Middle East highlighted her ability to combine strategic clarity with creative thinking and commercial discipline, especially in a region where brands are rapidly scaling and redefining their identities. In her statement, she emphasized the importance of turning cultural insight into measurable business impact, aligning creativity with outcomes, and supporting brands building at speed across the region’s evolving economic landscape today.
Lana Bdeir Appointed Chief Growth Officer at M+C Saatchi Group Middle East
